Beginning in 1928, theater audiences got to hear as well as see the MGM lion. Here is how the logo played out when it was first introduced: after the fade-in, Jackie growls softly. This is followed by a louder roar, a brief pause, and then a final growl before he looks off to the right of the screen. Seconds later, he turns his gaze back to the front for a few more seconds before the fadeout. In 1932, this action was shortened so that the logo fades out while Jackie is still looking off to the right. This “Jackie logo” was used for MGM black & white films released between 1928 and 1956.
Trivia note: In the very early 1930s, MGM reissued of some of its earlier silent films with soundtracks containing recorded music and sound effects. Among the films reissued in this manner were GREED (1924), BEN-HUR (1925) and FLESH AND THE DEVIL (1926). For these sound reissues, the Jackie logo was used, causing some film authorities to assume that it had been in use earlier than 1928. |
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